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填空题

发布时间:2014-02-06 17:33:23
 

填空题是要填补题目中的空缺,要根据横线前的关键词判断欠缺的内容是什么。 

例. Which of the following best completes the passage below? 
People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because____. 
A. affluent purchasers currently represent a shrinking portion of the population of all purchasers 
B. continued sales depend directly on the maintenance of an aura of exclusivity 
C. purchasers of premium products are concerned with the quality as well as with the price of the products 
D. expansion of the market niche to include a broader spectrum of consumers will increase profits 
E. manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product 

题目翻译:当人没购买名贵产品的时候,人们买的是声誉和声望。人们想有一些比较特别的东西。大规模市场技术和降价策略不能被使用因为______ 
文章分析:这道题目横线前的关键词是because,所以需要你去解释为什么不能使用大规模市场技术和降价策略。是一道解释型的填空题。 
选项分析: 
A. 有钱的买家在所有买家中的比重逐渐缩减。比重缩减不代表人数减少,无关项。 
B. 想要继续销售产品必须要保证产品的独特性。文章前半部分说人们在意的是产品的独特性,也就是说如果产品丧失其独特性也就无法保证其市场。正确答案。 
C. 名贵产品的购买者更在意产品的质量和价格。无关项。 
D. 扩大市场份额可以增加利润。无法解释为何不进行大规模市场策略。 
E. 建立名贵产品的品牌不会比建立普通产品品牌多花很多成本。无关项。 
问题中标志词:______ 和complete the sentence。 
读文章方式:不要关心文章的推导过程,抓住信息,关心横线前的连接词 

例. Which of the following best completes the passage below? 
In a survey of job applicants, two-fifths admitted to being at least a little dishonest. However, the survey may underestimate the proportion of job applicants who are dishonest, because____. 
A. some dishonest people taking the survey might have claimed on the survey to be honest 
B. some generally honest people taking the survey might have claimed on the survey to be dishonest 
C. some people who claimed on the survey to be at least a little dishonest may be very dishonest 
D. some people who claimed on the survey to be dishonest may have been answering honestly 
E. some people who are not job applicants are likely at least a little dishonest

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